When you first came up with your most recent toy idea, did you stop to consider what your target customer might think it's worth? Well, perceived value is extremely important to toy industry professionals when they are evaluating your toy product. The size of the package that holds your toy, the weight of it, and the price point are all data points swirling in the minds of your target customer as they evaluate your toy and define its value.

But to effectively influence that process it's important to understand exactly what's happening. So in today's episode, The Toy Coach breaks down that process into three Value Stages and details exactly what is happening in the mind of your target customer along the way.  These 3 Value Stages outlines the journey that your customer goes on to come to the perceived value of your products. Those stages are, Stage 1: Your Toy, At First Sight, Stage 2: Play Value and Need, and Stage 3: Comparison. Understanding these three stages will help you make better choices when you're developing and pitching your product, to intentionally remove barriers and ideally increase sales. Ready to learn more about how to improve the perceived value of your toy idea? Listen in to this enlightening episode.


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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/27

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