Daniel catches up with Alex Kleizinger, CEO of Illicium, a sales systems expert helping hundreds of businesses build scalable, high-performing sales teams. From growing up in the former USSR to leading one of Australia's leading sales consultancies, Alex shares how structure, not luck, drives consistent growth.

Daniel and Alex unpack what makes a truly effective sales system, how to scale your sales team without chaos, and why the best founders build processes before hiring people.

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