In this episode of The Real Build, I sit down with serial entrepreneur and business leader Lance Bachmann, owner of LB Capital, to talk about why price doesn’t sell — experience does.

Lance has built and sold multiple eight-figure companies and now helps business owners across the home services and trades industries scale, lead, and exit the right way. We dive deep into what separates top-performing companies from the rest and why only 17 percent of people actually shop based on price.

We covered:

• Why customer experience always wins over low pricing

• Part-time leader vs full-time leader

• The power of leadership and accountability

• Common mistakes contractors and small businesses make when trying to scale

• How to build a brand people trust and are willing to pay more for

If you are a builder, contractor, or business owner trying to grow without racing to the bottom, this episode will show you exactly how to shift your mindset and build a business that sells on value, not price.

Watch the full episode now on YouTube or listen on all podcast platforms.

Guest Info: Lance Bachmann

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lbachmanncapital.com/

Host Info:

Email: [email protected]

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