If you’ve already fallen off your New Year’s goals, or you feel like you’re constantly fighting yourself when it comes to money, health, or habits—this episode is for you. Today on Financial Feminist, I’m joined by returning guest Thais Gibson, a world-renowned expert on the subconscious mind, to explain why willpower alone doesn’t work, and what actually does. We break down how 95% of your behavior is driven by subconscious programming, why “self-sabotage” isn’t real, and how you can rewire limiting beliefs and build goals that stick in just three minutes a day. If you’re ready to start creating habits that actually stick, this conversation will completely shift how you think about motivation and success.

Thais’s links:Website: http://university.personaldevelopmentschool.com 

Instagram: https://www.instagram.com/thepersonaldevelopmentschool/?hl=en 

Youtube: https://www.youtube.com/channel/UCHQ4lSaKRap5HyrpitrTOhQ 

To get more resources including any freebies mentioned in this episode, head to https://herfirst100k.com/ffpod

00:00 Intro

00:47 Intentional Goal Setting

01:54 Understanding Your Subconscious Mind

04:27 How Subconscious Blocks Prevent Goal Achievement

07:18 Step 1: Converting Goals into Subconscious Language

14:05 Step 2: The 21-Day Rewiring Process

20:32 Step 3: Linking Goals to Your Subconscious Needs

28:44 Step 4: Discovering Your Personal Subconscious Needs

38:38 Why Routine & Structure Matter for Habit Formation

51:00 Removing Limiting Beliefs: The 3-Step Framework

54:27 Why Avoiding Money Actually Creates More Stress

57:19 Your 3-Minute Morning/Evening Routine

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