This week, Traci sits down with the co-founders of Flora Fertility to talk about why employer-sponsored fertility coverage is broken and what the first individually owned fertility insurance solution is doing to fix it.

Dr. Christy Lane is a global leader in InsureTech, an investor, founder, and award-winning health scientist with expertise in AI, digital health, and wearable devices. She is the co-founder of Flora Fertility and the Stanford Wearable Health Lab, and a venture partner with IA Capital in New York. A mom of three who went through IVF herself, Dr. Lane has built her career in women's health research since the 1990s.

Laura McDonald is the co-founder and CEO of Flora Fertility, the first individually owned insurance solution for fertility and women's health. She previously founded, scaled, and sold Canada's largest financial media company focused on women and wealth, and is the author of two bestselling personal finance books. A mother of four, Laura brings deep expertise in insurance, direct-to-consumer AI models, and bringing new financial products to market.

What We Cover:

• Why fertility benefits tied to your employer are a risk most employees don't see coming
• The underwriting model that makes Flora unlike any fertility product on the market
• What most people get completely wrong about IVF and the fertility treatment spectrum
• Egg freezing vs. Flora and why it might not be the either/or choice you think it is
• How employers can offer Flora without open enrollment, utilization risk, or complicated admin
• The recent federal guidance that could change how fertility benefits are offered at work

Connect with Dr. Christy Lane and Laura McDonald: HeyFlora.com | LinkedIn | IG: @heyflorahealth

Connect with Traci here: https://linktr.ee/HRTraci

Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.

Please note that this episode may contain paid endorsements and advertisements for products or services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.