To make philanthropy a reliable revenue stream, health systems need more than just generous donors—they need strategy, structure, and sustained investment.

In this episode, Abby Burns speaks with Advisory Board philanthropy expert and founder of Twin Point Insights, Erin Lanahan, about how not-for-profit health systems can build high-performing fundraising programs. They explore the “four Cs” of effective philanthropy—clear expectations, consistent resourcing, compelling priorities, and committed allies—and unpack how leaders can apply these principles to boost ROI, strengthen donor relationships, and ensure long-term financial sustainability.

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A transcript of this episode as well as more information and resources can be found on RadioAdvisory.advisory.com.