In today's episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book "Marketing Effectiveness: Applying Marketing Science for Brand Growth".

Tune in to hear about:

• How Marketing blends creativity and analytical htinking
• The principles of marketing effectiveness and why it must be defined beyond ROI.
• The importance of integrating data and strategy to drive sustainable brand growth.
• How to balance global consistency with local market nuance.
• The role of AI in reshaping both work processes and consumer engagement.
• How effectiveness requires combining analytical rigor with creative judgment.
• Why diverse professional experiences build stronger marketers than linear career

More

• Find the book on Amazon Here

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Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.