Selling the Couch

273: Bringing BrainSpotting to BIPOC Communities: John Edwards, LCSW


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It can be a scary thing to truly pursue your calling. Today’s guest has beaten the odds to create brainspotting training specifically for the BIPOC community. He’s finding increased success and receiving positive feedback, so if you’re curious about what it takes to set up a training program, join us to learn more!

Our Featured Guest: John Edwards, LCSW

John Edwards is a therapist in Oakland, CA. In 2019, he went through brainspotting training and experienced a pivotal shift as he saw the need to bring this training to the BIPOC community. We’ll hear about John’s journey in creating a training program from the ground up, how he became interested in brainspotting and became aware of the need within the BIPOC community. John shares his tips and lessons with us in today’s episode.

West Coast Psychotherapy

You’ll Learn

●     The realization that came to John in a pre-pandemic brainspotting training in March 2019--when he was the only black man out of 120 people

●     The experience that led John to develop trainings exclusively for BIPOC communities

●     What John wishes he had done differently with the very first training (December 2019)

●     Why patience and focus are the two elements necessary for success in building a training program

●     How the BIPOC community responded to John’s training as both facilitators and participants

●     Why John feels a certain hypervigilance when he attends non-BIPOC trainings

●     John’s observations about the differences in a BIPOC training for the participants

●     John’s tips for creating a training program:

○     Be clear about why you’re doing the training

○     Be willing to fall down---and then refocus


Today's Podcast Sponsor: Online Course School


Online Course School: I know that many of us want to launch a successful online course whether it's to diversify our income or share our knowledge and serve others on larger levels.

But I also know that the thought of launching an online course can be super intimidating whether it's the tech, the fear that no one will buy, or figuring out how to market and scale it in an honest and ethical way.

I launched the Healthcasters online course back in 2015 and have learned A TON of lessons from the very first $297 sale to a course that will pass $200k in earnings this year (and currently brings in over $3k/month in recurring income).

Online Course School is a live, 6 week experience we're launching in 2022 where we'll spend each week learning to help you launch and grow a successful online course.

It's a great chance to work with me and to join with other helpers/healers who are also launching online courses.

Seats are going to be extremely limited (just so that I can give you personalized attention), and the cost will be around $997.

Please feel free to download the FREE A to Z Online Course Guide if this is something you would LOVE support with, and I'll email you when we're live.

DOWNLOAD THE A TO Z ONLINE COURSE GUIDE

RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


MY FREE ONLINE WORKSHOPS (These can be watched at a date/time that works for you):

🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)


MY FREE GUIDES:

🎤 Start your Podcast: The QuickStart Guide

🖥️ The A To Z Online Course


MY COURSES:

🎧 The Healthcasters (A podcasting course + community for helpers/healers):

💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): 


MY FAVORITE SOFTWARE:

🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):

🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):

🤖 What I Use For Evergreen Webinars (Easy Webinar)

🌐 My Website Host (SiteGround-Includes Discount)

🎨 My WebSite Theme (Divi)


MY FAVORITE GEAR:

🎙️ My Podcasting Gear

📔 My Online Counseling + Coaching Gear

🎥 My YouTube + Live Streaming Gear

❤️ STC Home Office Tour!


SUBSCRIBE TO THE STC PODCAST:

Since 2015, I've hosted a weekly podcast for aspiring and current mental health private practitioners who think differently.

On the podcast, I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. 

Or simply click below for ease =).

SUBSCRIBE HERE


LET'S BE FRIENDS:

💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)

🌍 My website / blog

📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)


WHO'S THIS GUY? 

Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).



Mentioned in this episode:

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Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

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Selling the CouchBy Melvin Varghese, PhD

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