Learner needs are important—but, in the context of learning businesses, learner wants are just as important. Correctly satisfying these needs and wants requires figuring out what to offer—not by assuming or guessing what’s needed in the market but by following processes and systems that yield the data to prove it.

In this third installment in our seven-part series focused on learning science for learning businesses, we explain why performing market and needs assessments are critical steps in effectively applying learning science. We also discuss the Market Insight Matrix, a tool we created that treats assessment as a process rather than an event.

Full show notes and transcript available at leadinglearning.com/episode274.

We are grateful to our sponsor for this series, SelfStudy.

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SelfStudy is a learning optimization technology company. Grounded in effective learning science and fueled by artificial intelligence and natural language processing, the SelfStudy platform delivers personalized content to anyone who needs to learn either on the go or at their desk. Each user is at the center of their own unique experience, focusing on what they need to learn next.

For organizations, SelfStudy is a complete enterprise solution offering tools to instantly auto-create highly personalized, adaptive learning programs, the ability to fully integrate with your existing LMS or CMS, and the analytics you need to see your members, users, and content in new ways with deeper insights. SelfStudy is your partner for longitudinal assessment, continuing education, professional development, and certification.

Learn more and request a demo to see SelfStudy auto-create questions based on your content at selfstudy.com.