<p>The Adidas Ultraboost is a legend, and legends never die. The newest edition is coming soon, and Thomas and Robbe talk with Simon Lockett about the newest updates, what it's like to manage such an important model, and how to market a shoe to different regions of the world. </p>

The Adidas Ultraboost is a legend, and legends never die. The newest edition is coming soon, and Thomas and Robbe talk with Simon Lockett about the newest updates, what it's like to manage such an important model, and how to market a shoe to different regions of the world.

274 | Simon Lockett, Adidas Global Category Director: Ultraboost

A running podcast from Believe in the Run, The Drop is brought to you by hosts Thomas Neuberger, Robbe Reddinger, and Meaghan Murray. But this isn't your typical running podcast– we'll talk about running (of course), but also discuss a wide range of topics, from pop culture to pigeons (not real) to picking up trash here in Baltimore. We also interview elite athletes, industry insiders, musicians, coaches, and more. Follow along as we also discuss our own running highs and lows, as well as our favorite shoes and gear.

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A running podcast from Believe in the Run, The Drop is brought to you by hosts Thomas Neuberger, Robbe Reddinger, and Meaghan Murray. But this isn't your typical running podcast– we'll talk about running (of course), but also discuss a wide range of topics, from pop culture to pigeons (not real) to picking up trash here in Baltimore. We also interview elite athletes, industry insiders, musicians, coaches, and more. Follow along as we also discuss our own running highs and lows, as well as our favorite shoes and gear.

A running podcast from Believe in the Run, The Drop is brought to you by hosts Thomas Neuberger, Robbe Reddinger, and Meaghan Murray. But this isn't your typical running podcast–&nbsp;we'll talk about running (of course), but also discuss a wide range of topics, from pop culture to pigeons (not real) to picking up trash here in Baltimore. We also interview elite athletes, industry insiders, musicians, coaches, and more. Follow along as we also discuss our own running highs and lows, as well as our favorite shoes and gear.

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274 | Simon Lockett, Adidas Global Category Director: Ultraboost

274 | Simon Lockett, Adidas Global Category Director: Ultraboost

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