Jason built a massive brand, not only locally, but regionally and he did it right here in Rochester through his distillery, Black Button. In 2025, that story took a dramatic turn, and Jason was forced to close his doors abruptly. That story was reported on by the media but unfortunately, traditional media has space/time limits and the whole story takes a lot more time to tell than that.. and so here he is.. Jason Barrett.. telling the whole raw uncut story of the rise, fall, and eventual rebirth of Black Button.