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In this episode of In The LOOP, Jordan Jo sits down with Jodi Hendrickson—rancher, entrepreneur, and founder of Fringe Scarves—for a conversation rooted in resilience, faith, and fearless action.
Raised in the ranching country of South Dakota, Jodi shares how the values of hard work and community shaped her path—from taking bold leaps early in her career to traveling the world on her own.
After battling Lyme disease for over a decade, Jodi rebuilt her life from the ground up—and at 44, started Fringe Scarves with just six designs and a vision.
What began in a single room has grown into a recognized brand across the Western industry.
This episode is a powerful reminder that fear will always be there—but choosing faith, taking the leap, and showing up anyway is what sets your path apart.
🎧 Tune in to hear how Jodi Hendrickson turned adversity into purpose—and built something meaningful along the way.
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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.
In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.
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New Episodes Every Thursday @ 9a ET on Rodeo Live YT
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Get In The LOOP Podcast with Jordan Jo
Get the Newsletter at | www.inthelooprodeo.com/
Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo
Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh
Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Jordan Jo Hollabaugh4.9
164164 ratings
In this episode of In The LOOP, Jordan Jo sits down with Jodi Hendrickson—rancher, entrepreneur, and founder of Fringe Scarves—for a conversation rooted in resilience, faith, and fearless action.
Raised in the ranching country of South Dakota, Jodi shares how the values of hard work and community shaped her path—from taking bold leaps early in her career to traveling the world on her own.
After battling Lyme disease for over a decade, Jodi rebuilt her life from the ground up—and at 44, started Fringe Scarves with just six designs and a vision.
What began in a single room has grown into a recognized brand across the Western industry.
This episode is a powerful reminder that fear will always be there—but choosing faith, taking the leap, and showing up anyway is what sets your path apart.
🎧 Tune in to hear how Jodi Hendrickson turned adversity into purpose—and built something meaningful along the way.
----
In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.
In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.
----
New Episodes Every Thursday @ 9a ET on Rodeo Live YT
----
Get In The LOOP Podcast with Jordan Jo
Get the Newsletter at | www.inthelooprodeo.com/
Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo
Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh
Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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