In part two of this conversation on CEO evaluations, Dr. Keri Jacobs and Richard Fagerlin continue with guests Kevin Berchelmann and CEO Jason Brancel to explore how boards and CEOs build a process that is clear, fair, and genuinely useful.

We discuss how:

• Boards should clarify what they’re measuring, whom they’re hearing from, and how they’ll gather and synthesize input.
• Expectations and criteria must be co-created with the CEO, not developed in isolation.
• An outside facilitator adds neutrality, reduces bias, and strengthens the overall process.
• Evaluation and compensation should be connected but separated in time to minimize emotion and unintended consequences.
• CEOs are a 50% partner in the process and need to help drive clarity and alignment.

We dig into these ideas and more. Follow Build Better Boards on LinkedIn for updates. Find show notes at buildbetterboards.com/podcast.