On today’s episode, I’m discussing the concept of “losing seasons” in both personal and professional life. I share the hardest year of my personal life, with hopes of encouraging you that tough seasons always pass and you can get through them. I also share advice on how to navigate losing seasons in your business with analyzing patterns and strategic planning and preparation. Lastly, I share both a practice and a mindset that will help you get through any hardship; whether personally or professionally.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

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