Daniel catches up with Mia Vicary, Founder and Managing Director of Media In Action, the integrated marketing and PR agency redefining how brands grow. A former journalist turned founder, Mia built her business on the belief that PR, digital, paid media, and social only work when they work together - earning her the 2025 CUB Young Member of the Year Award.

Daniel and Mia dive into why PR alone is no longer enough, how brands can turn credibility into conversion, and the realities of leading a boutique agency through rapid change, people challenges, and growth without compromising standards or values.

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