What is a 'brand'? Why is it important? And how can your team 'build their brand'?

This week on The Mind Tools L&D Podcast, Ross G and Nahdia are joined by branding expert Professor Doctor Jonathan Wilson to explore these questions. We discuss:

• personal branding
• the benefits of building a brand
• the effort required to connect with your audience.

For more from Jonathan, see: drjonwilson.com

Jonathan offers a course on personal branding at: futurelearn.com/experttracks/developing-your-personal-brand

The book Ross mentioned, by Dorie Clark, was Stand Out: dorieclark.com/books

In 'What I Learned This Week', Nahdia discussed research from McKinsey into 'The rise of the inclusive consumer': mckinsey.com/industries/retail/our-insights/the-rise-of-the-inclusive-consumer

Jonathan shared Jason Bell and Osi Umenyiora of The NFL Show discussing racism in hiring practices: linkedin.com/posts/drjonwilson_black-coaches-have-to-be-great-and-it-is-activity-6896410129554554880-fuyX

See more at: linkedin.com/posts/drjonwilson_flores-sues-nfl-teams-in-racism-claim-activity-6894754539036061696-khgA

Jon also discussed the ongoing Joe Rogan backlash. See: linkedin.com/posts/drjonwilson_what-the-joe-rogan-backlash-reveals-about-activity-6894645124333133824-LtY7

And: edition.cnn.com/2022/02/05/media/joe-rogan-racial-slur-apology-india-arie/index.html

Ross discussed Allison Robicelli's night at Chicago O'Hare airport: washingtonpost.com/travel/2022/01/11/ohare-airport-things-to-do

For more from us, including access to our back catalogue of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.

Connect with our speakers

If you'd like to share your thoughts on this episode, connect with our speakers on Twitter:

• Ross Garner - @RossGarnerMT
• Nahdia Khan - @NahdiaKhan
• Jonathan Wilson - @DrJonWilson | LinkedIn