For years, international toy sellers had a semi-secret shortcut to ship goods under $800 tariff free. That shortcut? Gone. And if you’re not prepared, your business could feel it fast. As of August 29th, the De Minimis Exemption was officially eliminated for many international shipments to the U.S. The change, quietly confirmed by U.S. Customs and Border Protection, caused immediate disruption. Over 25 countries (including the UK, Germany, and Japan) paused shipments to reassess compliance. Platforms like Temu and Wish began overhauling logistics, while DTC creators abroad faced surprise duties, delays, and frustrated customers.

In this episode of Making It in the Toy Industry, I’m breaking down what the end of the De Minimis Exemption actually means for creators like you. This change isn’t just about shipping fees and forms, it’s about who wins, who loses, and how you can thrive in a newly leveled playing field.

Using a mind map, I’ll guide you through the four big areas impacted by this shift: the immediate chaos it’s caused, what strategies and tools are suddenly more valuable, what old tricks are now holding brands back, and who’s rising to the top as this new landscape takes shape.

This episode is a wake-up call and a strategic roadmap, all in one.

Listen for These Important Moments:

• [00:09:12] - Avoid tariffs and delays. Warehousing in the U.S. now gives you speed, savings, and a serious competitive edge.
• [00:11:53] - New customs rules are hitting Temu and Shein hard, giving legit brands room to shine and reclaim their sales.
• [00:21:00] - Stable SKUs and digital add-ons help offset costs and keep products flowing under new import rules.
• [00:25:50] - Solo sellers outside the U.S. now face bigger delays and thinner margins. Without a warehouse, you’re stuck.
• [00:29:54] - U.S.-based creators, brands with warehousing, and fulfillment partners are leading the pack.

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