Nonprofit Lowdown

#285 - Why Your Donors Aren't Giving Again


Listen Later

What if I told you the reason 82% of your donors never give again is because of something you’re doing? 😳


It’s true - we churn through first-time givers by failing to build real relationships and showcase impact. We leave donors confused about what their money achieved, then bombard them with more asks.


Donors ghost you because you’re giving them buyer’s remorse. 👻


On this week’s straight-talk episode, I’m exploring the psychology behind why donors flee and how we inadvertently trigger their buyer’s remorse. Learn how to flip the script to create onboarding journeys that wow donors by:


  • Asking the right questions to uncover their motivations


  • Closing the story loop to spotlight their investment


  • Shifting from extracting value to nurturing truly reciprocal partnerships


  • If you’re shaking your head thinking, “Rhea gets me!” - this discussion is for you. I’m bringing solutions that transform donor retention from 20% to 80% overnight. Listen now!


    Important links: 

    https://go.rheawong.com/big-ask-gifts-program

    ...more
    View all episodesView all episodes
    Download on the App Store

    Nonprofit LowdownBy Rhea Wong

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    124 ratings


    More shows like Nonprofit Lowdown

    View all
    Nutrition Diva by QuickAndDirtyTips.com, Monica Reinagel

    Nutrition Diva

    1,707 Listeners

    10% Happier with Dan Harris by 10% Happier

    10% Happier with Dan Harris

    12,540 Listeners

    Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

    Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

    315 Listeners

    Next Question with Katie Couric by iHeartPodcasts

    Next Question with Katie Couric

    4,911 Listeners

    Radical Candor: Communication at Work by Kim Scott, Jason Rosoff & Amy Sandler

    Radical Candor: Communication at Work

    709 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,228 Listeners

    Chasing Life by CNN

    Chasing Life

    8,227 Listeners

    The Best Advice Show by Zak Rosen

    The Best Advice Show

    363 Listeners

    Kelly Corrigan Wonders by Kelly Corrigan

    Kelly Corrigan Wonders

    3,333 Listeners

    IMO with Michelle Obama and Craig Robinson by Higher Ground

    IMO with Michelle Obama and Craig Robinson

    12,034 Listeners

    Nonprofit Mastermind Podcast by Brooke Richie-Babbage

    Nonprofit Mastermind Podcast

    76 Listeners

    ReThinking by TED

    ReThinking

    611 Listeners

    We Can Do Hard Things by Glennon Doyle and Audacy

    We Can Do Hard Things

    41,346 Listeners

    Leap Academy with Ilana Golan by Ilana Golan

    Leap Academy with Ilana Golan

    203 Listeners

    My So-Called Midlife with Reshma Saujani by Lemonada Media

    My So-Called Midlife with Reshma Saujani

    128 Listeners