Today we’re going to talk about the role of customer data and CDPs in the organization of the future.

Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world.

To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium.

RESOURCES

Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/

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