Here’s that risk & sensitivity guide I mentioned at the top of the show https://docs.google.com/spreadsheets/d/1Ofw37gWY6evmE8mvfpVCBz2k_5l6FJ_aMqdFh8j43Yo/edit?usp=sharing

Grab the two books discussed this week:
Implementing Value Pricing https://www.amazon.com/Implementing-Value-Pricing-Business-Professional/dp/0470584610
Time’s Up! https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526
And check out Jonathan Stark’s work https://jonathanstark.com/

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