Daniel catches up with Adriana Giometti, CMO of Holman Webb - a national commercial and insurance law firm. Starting as a telemarketer, Adriana since worked as a tax lawyer, actress and book publisher before becoming CMO of the 200 employee strong law firm, specialising in client relations.

Daniel and Adriana talk about the importance of understanding your clients, how neuromarketing is revolutionising market research and discuss the future of technology in law.