For the first time ever, data shows that more women are choosing cannabis than men—and they’re doing it for reasons that go way beyond getting high. In this episode, host Ellen Scanlon talks with innovation expert Nicole Brown about what’s really driving this shift: from the rise of low-dose products to the evolution of legal markets like New York.

We dig into how Gen Z and Millennial women are swapping drinks for edibles, why sleep is still the most common entry point, and how today’s “work hard, play hard” mindset is getting a major update. Cannabis is no longer a niche choice, it’s becoming a modern, smarter way to unwind.

In this episode, you’ll learn:

What’s really behind the cannabis boom among women
Why so many women start with sleep, and stay for better sex
How cannabis is replacing cocktails for younger women
Why this shift is changing the culture (and who gets to shape i

Hosted by Ellen Scanlon

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