João Mescolote is the Grad Assistant Coach at Ball State University. A 3x Brazilian Olympic Trial qualifier, Joao swam for Louisiana State University from 2014-2018.   

Joao is extremely active on social media. A former Marketing Manager for Swimming World, he is consistently making swimming content on TikTok and Instagram. Check out his SWIM BETTER YouTube channel.    

Brett and Joao go deep into content creating, marketing and branding one's self.  

Enjoy!

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Produced by: SWIMNERD

Timestamps:

00:00 Bratter PA Immigration Law

00:05 Hello Joao Mescolatee

01:05 Coming to America

03:00 “I never said the word retirement”

04:05 Learning from other coaches and sharing

04:15 Marketing Self and Swimming

05:25 Getting Sponsors for Travel

08:10 Leveraging Image to Pay for Training

10:05 How to Market Yourself

11:45 Language Matters in Marketing

14:00 Building Instagram Presence 

16:40 SwimTraxx Swimming Tracker

21:10 Leverage and Consistency

23:15 College Opportunity

24:05 Key Takeaways 

27:10 “Viral” From a Different Perspective

29:40 Language Barriers

31:15 Branding and Merchandise

33:22 Beine Wellness Building