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#291 João Mescolote on his swimming journey, marketing and building a brand
João Mescolote is the Grad Assistant Coach at Ball State University. A 3x Brazilian Olympic Trial qualifier, Joao swam for Louisiana State University from 2014-2018.
Joao is extremely active on social media. A former Marketing Manager for Swimming World, he is consistently making swimming content on TikTok and Instagram. Check out his SWIM BETTER YouTube channel.
Brett and Joao go deep into content creating, marketing and branding one's self.
Enjoy!
Our Sponsors:
BRATTER PA IMMIGRATION LAW: Exclusive immigration representation of athletes, entrepreneurs, artists, investors, and entertainers.
SWIM ANGELFISH: Receive the tools and skills needed to teach swimmers with autism, physical disabilities, anxiety, sensory and motor conditions with Swim Angelfish, the global leader in adaptive swim. Get certified online today!
BEINE WELLNESS BUILDING: Individualize your nutrition with genetic testing and personalized plans. Eat, supplement, and recover based on your genetics.
SWIMTRAXX: Swimtraxx One is the smartest swim specific tracker. Track your time, heart rate, and stroke rate all from the same device.
INTL SWIMMING HALL OF FAME: Help preserve swimming history by joining the 1 in 1000 Club!
VASA: Essential dryland for stronger, better, faster swimmers. Save 10% using the code "brett" at checkout!
DESTRO SWIM TOWERS: Save $150 per double swim tower by using the code "brett" at checkout!
SWIMNERD: Big and small digital pace clocks, virtual scoreboards, and live results. Subscribe to the Swimnerd Newsletter.
Subscribe & Listen:
Apple Podcasts
Spotify
YouTube
Produced by: SWIMNERD
Timestamps:
00:00 Bratter PA Immigration Law
00:05 Hello Joao Mescolatee
01:05 Coming to America
03:00 “I never said the word retirement”
04:05 Learning from other coaches and sharing
04:15 Marketing Self and Swimming
05:25 Getting Sponsors for Travel
08:10 Leveraging Image to Pay for Training
10:05 How to Market Yourself
11:45 Language Matters in Marketing
14:00 Building Instagram Presence
16:40 SwimTraxx Swimming Tracker
21:10 Leverage and Consistency
23:15 College Opportunity
24:05 Key Takeaways
27:10 “Viral” From a Different Perspective
29:40 Language Barriers
31:15 Branding and Merchandise
33:22 Beine Wellness Building
View all episodes
By Brett Hawke
2.8
326326 ratings
João Mescolote is the Grad Assistant Coach at Ball State University. A 3x Brazilian Olympic Trial qualifier, Joao swam for Louisiana State University from 2014-2018.
Joao is extremely active on social media. A former Marketing Manager for Swimming World, he is consistently making swimming content on TikTok and Instagram. Check out his SWIM BETTER YouTube channel.
Brett and Joao go deep into content creating, marketing and branding one's self.
Enjoy!
Our Sponsors:
BRATTER PA IMMIGRATION LAW: Exclusive immigration representation of athletes, entrepreneurs, artists, investors, and entertainers.
SWIM ANGELFISH: Receive the tools and skills needed to teach swimmers with autism, physical disabilities, anxiety, sensory and motor conditions with Swim Angelfish, the global leader in adaptive swim. Get certified online today!
BEINE WELLNESS BUILDING: Individualize your nutrition with genetic testing and personalized plans. Eat, supplement, and recover based on your genetics.
SWIMTRAXX: Swimtraxx One is the smartest swim specific tracker. Track your time, heart rate, and stroke rate all from the same device.
INTL SWIMMING HALL OF FAME: Help preserve swimming history by joining the 1 in 1000 Club!
VASA: Essential dryland for stronger, better, faster swimmers. Save 10% using the code "brett" at checkout!
DESTRO SWIM TOWERS: Save $150 per double swim tower by using the code "brett" at checkout!
SWIMNERD: Big and small digital pace clocks, virtual scoreboards, and live results. Subscribe to the Swimnerd Newsletter.
Subscribe & Listen:
Apple Podcasts
Spotify
YouTube
Produced by: SWIMNERD
Timestamps:
00:00 Bratter PA Immigration Law
00:05 Hello Joao Mescolatee
01:05 Coming to America
03:00 “I never said the word retirement”
04:05 Learning from other coaches and sharing
04:15 Marketing Self and Swimming
05:25 Getting Sponsors for Travel
08:10 Leveraging Image to Pay for Training
10:05 How to Market Yourself
11:45 Language Matters in Marketing
14:00 Building Instagram Presence
16:40 SwimTraxx Swimming Tracker
21:10 Leverage and Consistency
23:15 College Opportunity
24:05 Key Takeaways
27:10 “Viral” From a Different Perspective
29:40 Language Barriers
31:15 Branding and Merchandise
33:22 Beine Wellness Building
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