Martin and Angelina kick off a series of episodes focused on priorities for leaders to achieve CX transformation. Forrester senior analyst Judy Weader describes the importance of setting up a CX function that brings value back to the business.

292: CX Leader Priorities: Establish, Fund, And Scale The CX Function

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.

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292: CX Leader Priorities: Establish, Fund, And Scale The CX Function

292: CX Leader Priorities: Establish, Fund, And Scale The CX Function

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