You’ve heard of the Emmys, the Oscars, and the Grammys... but what about the TOTYs?

In this episode, we’re going to dive into the TOTY (Toy of the Year) Awards and why they’re a huge deal if you're in the toy industry. I’m breaking down exactly how to get nominated, how to time your launch for max award potential, and how a TOTY nod can boost your sales, get you press, and even give your SEO a serious lift.

You'll also hear about the glamorous TOTY Gala held during New York Toy Fair, how voting works (yes, there’s a People’s Choice!), and how you can leverage a TOTY finalist spot into a powerful marketing moment.

Featured in this episode:

• How TOTY nominations can increase sales by 30%
• The step-by-step submission and voting timeline
• What it’s really like attending the black-tie gala
• Promotional spotlight opportunities for current finalists

If you’re a TOTY finalist this year (or know someone who is), now’s the time to act. Public voting is open and closes January 7, 2026! Head to this year’s nominee list, find your category, and start rallying your audience. 

And if you’re ready to boost your visibility with a TOTY Spotlight feature on the podcast, YouTube channel, and beyond, grab your category-exclusive promo package before it’s gone. Let’s turn that nomination into a win!

Listen for these Important Moments! 

• [00:01:41] – Learn what the TOTY Awards are, who runs them, and why they’re the Oscars of the toy world. 
• [00:02:02] – Find out exactly how to qualify for a nomination: including timing, crowdfunding rules, and product availability. 
• [00:03:09] – Step inside the black-tie TOTY Gala with Azhelle’s firsthand recap from red carpet to Wyclef Jean. 
• [00:04:55] – How a TOTY nomination can lead to a 30% sales bump, more press, better SEO, and even job offers. 
• [00:07:10] – Get details on my exclusive promo packages for 2026 finalists! (only one per category)

Send The Toy Coach Fan Mail!

Support the show

Visit for The Toy Coach's toy of the year picks at thetoycoach.com/toty for the link to vote before January 7th.