Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this episode will help you create a framework for identifying and tracking qualified opportunities. Listen now to gain actionable insights and refine your sales funnel!