What’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channels for maximum ROI. Listen now!

Social media is a game changer for remodelers and custom builders—but maybe not in the way you think. In this episode, Spencer shares his perspective on how to use social media as a powerful nurturing tool to build trust, showcase your work, and amplify other marketing efforts. From behind-the-scenes content to project spotlights, discover how social media can support your business growth without relying on it as your primary lead generator.

Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valuable insights.

Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this episode will help you create a framework for identifying and tracking qualified opportunities. Listen now to gain actionable insights and refine your sales funnel!

Explore a step-by-step approach to transition out of daily sales duties in your business. Spencer delves into creating a documented sales process, establishing consistent “next steps,” setting sales targets, and aligning compensation plans to encourage growth. By increasing lead volume and implementing a clear training timeline, learn how to delegate sales effectively while sustaining and even accelerating your company’s growth trajectory. Hit play to learn how you can start stepping out of the sales process and keep your growth on track.

Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you’ll gain insight into setting achievable milestones and accelerating your business forward. Listen now!

Spencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools can drive growth and efficiency in your business.

Ever wonder how much you should be spending to acquire a customer? It’s probably more than you think, and that’s great news for your business growth! In this episode, Spencer explains the true cost of customer acquisition and how understanding this concept can accelerate your growth. Stop guessing how much to spend on marketing—learn the right amount to invest.

Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you’re struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you’re targeting the right clients for your business.

Do luxury buyers actually click on ads? Let's break down the truth behind paid ads for high-end remodelers and custom builders. Using real examples, Spencer highlights the wins and challenges of running PPC campaigns for high-end clients. Whether you’re managing your ads in-house or working with an agency, tune in to discover what works for reaching premium clientele online.