In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!

Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It’s an honest look at what worked, what didn’t, and what every business owner can do to improve their own operations in the year ahead. Listen now!

Spencer is joined by Kyle Hunt, owner of Remodelers on the Rise, for an engaging discussion centered around the client experience. Kyle brings practical tips and creative strategies to the table, sharing valuable insights that every remodeler can put into action. This relaxed and conversational episode offers fresh perspectives and plenty of inspiration for delivering exceptional results. Listen now!

Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it’s setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.

What’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channels for maximum ROI. Listen now!

Social media is a game changer for remodelers and custom builders—but maybe not in the way you think. In this episode, Spencer shares his perspective on how to use social media as a powerful nurturing tool to build trust, showcase your work, and amplify other marketing efforts. From behind-the-scenes content to project spotlights, discover how social media can support your business growth without relying on it as your primary lead generator.

Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valuable insights.

Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this episode will help you create a framework for identifying and tracking qualified opportunities. Listen now to gain actionable insights and refine your sales funnel!

Explore a step-by-step approach to transition out of daily sales duties in your business. Spencer delves into creating a documented sales process, establishing consistent “next steps,” setting sales targets, and aligning compensation plans to encourage growth. By increasing lead volume and implementing a clear training timeline, learn how to delegate sales effectively while sustaining and even accelerating your company’s growth trajectory. Hit play to learn how you can start stepping out of the sales process and keep your growth on track.

Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you’ll gain insight into setting achievable milestones and accelerating your business forward. Listen now!