In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell delve into the world of Custom GPTs, exploring their functionalities, benefits, and practical applications for builders and remodelers. They discuss how to create a Sales Follow-Up Custom GPT, an Estimate Explainer GPT, and a Discovery Call Prep GPT, emphasizing the ease of building these tools and their potential to streamline communication and enhance marketing efforts. The conversation also highlights the importance of meta prompting and the shareability of Custom GPTs, making them valuable assets for businesses looking to leverage AI in their operations.

Stop letting objections stall your deals at the first appointment. In this episode, Spencer breaks down a practical framework for objection handling the exact responses you can prepare ahead of time so you’re not caught off guard in the moment. If you want to improve conversion rates without generating a single extra lead, this one gives you simple scripts and questions you can start using immediately.

In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell discuss how to effectively train ChatGPT to function like a new hire. They explore the importance of setting up ChatGPT with the right parameters, utilizing its memory features, and leveraging its capabilities for marketing strategies. The conversation includes practical demonstrations of building marketing plans, conducting website audits, and using agent mode for advanced tasks. The hosts emphasize the value of treating ChatGPT as a thought partner and highlight key takeaways for maximizing its potential in digital marketing.

If you’re still guessing how marketing is really performing, this episode will flip the switch. Spencer breaks down why Sales Qualified Leads (SQLs) are the most important metric you can track and the best leading indicator of future revenue. You’ll learn how to clearly define an SQL, why it matters more than raw lead volume, and how tight communication between sales and marketing turns SQLs into better forecasting, smarter ad spend, and higher close rates. If you want fewer “junk leads” and more projects that actually fit your business, this is a must-listen.

In this episode of Builder Funnel Radio, Spencer Powell breaks down a common trap contractors fall into when evaluating marketing success. Just because you missed your revenue goal doesn’t mean your marketing failed. Spencer explains how to separate profitability from goal attainment, how to evaluate ROI by channel, and how to make smarter budget decisions going into the new year. If you want a clearer, more confident way to assess your marketing—and decide whether to scale it—this episode is for you.

In this episode, Kai Biami and Spencer Powell explore the capabilities of ChatGPT specifically for contractors and builders. They discuss how to effectively use ChatGPT as an assistant, the importance of prompting, and the various settings and integrations available. The conversation also covers organizing work through projects, creating custom GPTs for specialized tasks, and the exciting potential of image generation. The hosts emphasize the importance of getting started with AI, even if it feels overwhelming, and the long-term benefits of building familiarity with the tool.

In this episode, Kai Biami and Spencer Powell reflect on the significant changes in AI marketing throughout 2025, discussing the impact of AI on search behavior, advertising, and the emergence of new tools. They explore how AI is reshaping the marketing landscape, emphasizing the importance of adapting to these changes and looking ahead to predictions for 2026.

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving role of marketers in the age of AI. They explore whether hiring marketers has become more challenging due to AI advancements, emphasizing that marketers are still essential for guiding strategies and utilizing AI tools effectively. The conversation highlights the signs of a successful marketer, including curiosity, initiative, and the ability to think strategically. Additionally, they provide practical tips for building a marketing team, focusing on the importance of hiring generalists who can adapt to various roles and leverage AI tools to enhance productivity.

Want to stay ahead of your competition in 2026? In this episode, Spencer breaks down 7 marketing predictions every remodeler and custom builder needs to know and what to do about each one. From AI reshaping the buyer journey and helpful content beating high-volume fluff, to rising ad costs, local trust signals, and video becoming a must-have, this episode gives you a clear roadmap for what’s coming next. Spencer also covers why fast lead follow-up and treating marketing like payroll will separate the companies that grow from the ones that stall. A must-listen if you want to win more of the right projects next year.

In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss Builder Funnel's commitment to integrating AI into their business strategy for 2026. They explore the changing landscape of consumer behavior influenced by AI, the importance of interactive content, and the efficiency gained through automation. The conversation also covers practical steps for implementing AI in business operations and emphasizes the significance of data analysis. The hosts provide actionable insights for remodelers and builders looking to enhance their marketing strategies with AI.