This week we're sharing a great conversation from our friends at Remodelers on the Rise, featuring our client Jimmy Moore of Petra Custom Builders. Jimmy gets real about leadership, core values, and what it actually took to shift his mindset on marketing, from something he tolerated as a cost to something he now sees as one of the best investments he's made in his business. There's a lot in here whether you're thinking about culture, growth, or your next marketing move.

In this episode, we explore Google's new generative AI feature in Search Console, how it helps track AI search performance, and strategies to optimize content for AI search rankings. Perfect for marketers and SEO professionals looking to leverage AI tools for better visibility.

Every remodeling and custom home building owner says the same thing: "I want to double my business." In this episode of Builder Funnel Radio, we break down the two paths to get there:

Path A (more volume: more marketing, more sales, more projects at the same size) and

Path B (bigger projects: new positioning, new sales process, and a more premium clientele).

We cover the tipping points that signal you need to hire, why repositioning has to come first if you want bigger projects, and why the path you choose now shapes what your business looks like for years to come.

In this episode, Kai and Spencer discuss the latest developments in AI models like Claude 5, the impact of AI on local business searches, and the evolving landscape of AI advertising and pricing strategies. They share insights on how businesses can adapt to these rapid changes and leverage AI for growth.

Not all marketing "results" are created equal. In this episode of Builder Funnel Radio, Spencer breaks down the four levels of proof agencies use (or avoid) when reporting their impact from basic deliverables to true ROI. Learn why most agencies stall out reporting on traffic and keyword rankings, what it actually looks like when an agency tracks pipeline and closed revenue, and the key questions to ask any agency (yours or a prospective one) to find out which level they really operate at. If you've ever looked at a marketing report and thought "okay, but is this making me money?" — this one's for you.

FLASHBACK:

In a world full of business coaches telling you what you should do, how do you know what's actually right for you? In this episode, Spencer Powell challenges the one-size-fits-all advice that's everywhere online and shares why intentionality is the missing ingredient. Learn how to align your business, family, health, and personal goals with the season of life you're in so you can build success on your own terms.

FLACHBACK:

Spencer Powell shares one of the biggest opportunities most remodelers and custom builders are overlooking: follow-up. From nurturing top-of-funnel leads to staying connected with stalled sales opportunities, you'll learn practical strategies to increase conversions, build trust, and close more projects without generating a single new lead. If you're looking for simple ways to boost revenue and improve your sales process, this episode is packed with actionable tactics you can put to work right away.

FLASHBACK:

Not every sales opportunity is truly gone, sometimes it just needs the right follow-up. Spencer shares three simple but effective sales plays that can help remodelers generate more demand from leads already in their pipeline. Learn how to reconnect with prospects whose timelines didn't align, make the most of out-of-service-area inquiries, and revive closed-lost opportunities with thoughtful follow-up. If you're looking for practical, low-cost ways to create more conversations and win more projects, this episode is packed with actionable strategies you can put to work right away.

Marketing during a slow economy feels risky, but cutting your marketing budget may be the biggest mistake you can make. In this episode, Spencer explains why difficult markets reward businesses that continue to invest while their competitors pull back. You'll learn how maintaining your marketing helps you gain market share, why lowering your prices often becomes a race to the bottom, and how to position your remodeling business to come out stronger when demand returns. If you're feeling the pressure of a tough market, this episode will give you the confidence and strategy to keep playing the long game.

Before you chase the next marketing tactic, ask yourself one question: does it actually support your strategy? In this episode of Builder Funnel Radio, Spencer breaks down the critical difference between strategy and tactics and why so many remodelers waste time and money by jumping straight into SEO, Google Ads, social media, or email marketing without first defining who they're trying to reach. Learn the key strategy questions every remodeling business should answer, how to align your website and messaging with your ideal projects, and a simple exercise you can use today to make sure all of your marketing is working toward the same goal. If your marketing feels scattered or inconsistent, this episode will help you build a strategy that makes every tactic more effective.