Would ChatGPT recommend your remodeling company if a homeowner asked it who the best remodeler in your city is?

AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new way homeowners search, and most remodelers are invisible to them. In this episode, we break down how to fix that.

You’ll get a clear, actionable guide to training AI tools to recognize and recommend your business. We’ll cover what LLMs (Large Language Models) actually look for, how to structure your content and site, and why things like schema markup and FAQ formatting matter more than ever.

If you’re still relying only on traditional SEO, you’re already behind. This episode will help you catch up and get ahead.

What You’ll Learn:

Why LLM Optimization is the new SEO

The signals AI tools use to rank and recommend remodelers

A 6-step checklist to boost your AI visibility

How to test your business in ChatGPT—and what to do if you don’t show up

Bonus power plays to win in Google’s AI Overviews and beyond

Visibility is shifting. This episode gives you the roadmap to stay discoverable and dominate in the AI-powered search era.

Most companies either aren’t tracking ROI at all or are looking at the wrong numbers, leading to confusion and wasted spend. This episode offers a clear formula for understanding what your marketing is actually returning, how to spot what's working, and how to scale with confidence. With real-world examples and a long-term mindset, it’s a guide to making smarter marketing decisions that lead to measurable business growth. Listen now!

Scaling to $10 million and beyond takes more than ambition—it requires a serious investment in marketing. Top remodeling companies spend 8–10% of revenue to drive growth, not after they get big, but to get big. This episode explores key mindset shifts, why marketing is a growth engine—not a cost—and how to align your sales and marketing strategy for long-term success.

If your sales feel like a rollercoaster—one great month followed by two slow ones—you’re not alone. In this episode, Spencer dives into why so many remodelers face this kind of unpredictability and how to fix it. Spoiler: it starts with volume, not just better leads. Tune in to learn how to smooth out your revenue and build a more stable, scalable business.

Listen now to start gaining control over your pipeline.

Why are remodeling and custom home leads so expensive right now? In this episode, Spencer breaks down the top 3 reasons: more competition, cautious consumers, and evolving ad platforms.

You'll learn why traditional strategies aren’t working as well—and what you can do instead. From hyper-targeted campaigns to smarter nurturing, this episode offers practical tips to lower lead costs and improve ROI in today’s market.

Ever wonder if your marketing efforts today will pay off years down the road? In this episode, Spencer reveals the real power of long-term marketing, sharing how leads from as far back as 2015 are just now becoming customers. Learn how to build a sustainable system that captures and nurtures leads for the long haul—listen now!

What’s the fastest way to fill your pipeline when the phone stops ringing? Spencer breaks down the paid ads playbook, shares a simple email you can send today, and explains why your word-of-mouth close rate won’t cut it anymore.

Leads feeling a little sluggish lately? You're not alone. In this episode, we dig into what might be going on and how to respond when the phones get quiet. Whether it's the economy or something else, there's always a next move. Listen now!

What’s your remodeling or building business actually worth? In this episode of Builder Funnel Radio, Spencer breaks down the small business valuation formula using SDE (Seller’s Discretionary Earnings), explains what drives your multiple up or down, and shares real-world examples. Whether you're looking to sell, scale, or just build a healthier business, this episode will help you understand the true value of what you've built—and how to increase it.

In this episode of Builder Funnel Radio, we dive into the power of playing the long game when it comes to remodeling leads. We'll share a real-life success story from one of our clients who closed a $198K project in Q1 — from a lead that came in multiple years prior and only engaged sporadically. If you’ve ever wondered whether it’s worth emailing your list or nurturing past contacts, this episode is for you.