FLASHBACK:

In a world full of business coaches telling you what you should do, how do you know what's actually right for you? In this episode, Spencer Powell challenges the one-size-fits-all advice that's everywhere online and shares why intentionality is the missing ingredient. Learn how to align your business, family, health, and personal goals with the season of life you're in so you can build success on your own terms.

FLACHBACK:

Spencer Powell shares one of the biggest opportunities most remodelers and custom builders are overlooking: follow-up. From nurturing top-of-funnel leads to staying connected with stalled sales opportunities, you'll learn practical strategies to increase conversions, build trust, and close more projects without generating a single new lead. If you're looking for simple ways to boost revenue and improve your sales process, this episode is packed with actionable tactics you can put to work right away.

FLASHBACK:

Not every sales opportunity is truly gone, sometimes it just needs the right follow-up. Spencer shares three simple but effective sales plays that can help remodelers generate more demand from leads already in their pipeline. Learn how to reconnect with prospects whose timelines didn't align, make the most of out-of-service-area inquiries, and revive closed-lost opportunities with thoughtful follow-up. If you're looking for practical, low-cost ways to create more conversations and win more projects, this episode is packed with actionable strategies you can put to work right away.

Marketing during a slow economy feels risky, but cutting your marketing budget may be the biggest mistake you can make. In this episode, Spencer explains why difficult markets reward businesses that continue to invest while their competitors pull back. You'll learn how maintaining your marketing helps you gain market share, why lowering your prices often becomes a race to the bottom, and how to position your remodeling business to come out stronger when demand returns. If you're feeling the pressure of a tough market, this episode will give you the confidence and strategy to keep playing the long game.

Before you chase the next marketing tactic, ask yourself one question: does it actually support your strategy? In this episode of Builder Funnel Radio, Spencer breaks down the critical difference between strategy and tactics and why so many remodelers waste time and money by jumping straight into SEO, Google Ads, social media, or email marketing without first defining who they're trying to reach. Learn the key strategy questions every remodeling business should answer, how to align your website and messaging with your ideal projects, and a simple exercise you can use today to make sure all of your marketing is working toward the same goal. If your marketing feels scattered or inconsistent, this episode will help you build a strategy that makes every tactic more effective.

Want to double—or even triple—your remodeling business? Simply throwing more money at marketing isn't enough. In this episode of Builder Funnel Radio, Spencer Powell breaks down how to scale strategically by identifying your highest-performing marketing channels, improving sales conversion rates, and avoiding the risks of relying too heavily on a single lead source. If you're serious about accelerating growth, this episode will help you build a smarter roadmap to get there.

In this episode, Kai and Spencer explore how AI can revolutionize your website management. From setup and security to content updates and SEO optimization. Learn practical steps to connect AI to your site and unlock new efficiencies.

Most remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals what's working (and what's wasting money), and make smarter decisions about where to invest your budget. If you've ever wondered whether your SEO, Google Ads, social media, referrals, or home shows are truly paying off, this episode will help you stop guessing and start measuring what matters.

In this episode, Kai and Spencer reflect on the rapid evolution of AI search platforms and their impact on marketing strategies. They explore key platforms like Google AI overviews, ChatGPT, Perplexity, and Gemini, discussing how businesses can optimize their content for AI visibility, the importance of brand sentiment and share of voice, and tactical tips for leveraging AI in marketing.

AI is changing the way homeowners research remodelers and custom builders and it’s happening faster than any shift we’ve seen in digital marketing. Spencer breaks down how AI platforms like ChatGPT, Gemini, Claude, and Google AI Overviews are influencing buying decisions, citing local experts, and driving real leads. He shares recent examples of companies winning business through AI visibility, explains how AI decides who to recommend, and outlines the content strategies that are getting cited right now.

If you're a remodeler or custom builder wondering how to stay ahead of this rapidly evolving landscape, this episode provides practical, actionable steps to help your business become the trusted source AI recommends.