In this in-person edition, Spencer and Danielle reflect on a whiplash year for residential construction—why demand cooled after the post-2020 boom, how “zero-click” AI search is changing lead flow, and what “buy the dip” looks like inside a remodeling business. They get candid about leadership in hard seasons (ego, echoes, and consistency), share how open-book metrics and simple weekly actions keep teams moving, and give a peek at Builder Funnel’s 2026 annual planning playbook. Practical, honest, and geared to help you finish 2025 strong and reset for 2026.

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digital marketing in the age of AI. The conversation emphasizes the need for marketers to adapt their strategies to align with real business outcomes and to understand the new dynamics of traffic and impressions in light of the update.

We’re wrapping up flashback week with one more throwback episode, and it’s a good one. Spencer and Ricky talk about the money left on the table when follow-up falls through and how to fix it. They break down timing, tone, and tools so you can follow up with purpose and pull more deals back into your pipeline. If your inbox is full of “maybes,” this is your roadmap to more “yeses.”

Sales topics continue to dominate our top-performing episodes, and this one took the #1 spot for all of 2024 and 2025! In this flashback, Spencer chats with Ricky First about what makes a first sales meeting truly successful. They break down mindset, preparation, and how to turn that initial appointment into higher close rates, without needing more leads.

Whether you’re fine-tuning your process or just getting started with sales systems, this episode is packed with practical takeaways to help you convert more of your current opportunities.

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell delve into the impact of AI on marketing strategies for builders and remodelers. They explore how AI sources information, emphasizing the significance of platforms like Reddit, Wikipedia, and YouTube. The conversation highlights the importance of user-generated content and offers actionable strategies for leveraging these platforms to enhance visibility and authority in the industry. The hosts also discuss the role of content repurposing and the necessity of understanding buyer journeys to create effective marketing strategies.

What if you could install a marketing system proven to drive millions in remodeling revenue? Builder Funnel clients have used this framework to produce $76.8 million in tracked results—and we’re pulling back the curtain. Learn how the strategy works, why it scales in any market, and how you can replicate it for your own growth.

If it feels like your marketing spend keeps climbing but your customer count isn’t, this episode breaks down why and how to fix it. You’ll learn how to pinpoint where money is being wasted, shift budget toward what actually drives results, and tighten your sales process so you close more projects without increasing spend. A clear, numbers-driven framework for lowering acquisition costs and boosting ROI.

In this episode, Kai Biami and Spencer Powell discuss HubSpot's new concept of Loop Marketing, exploring its implications for the marketing strategies of remodelers and builders. They delve into the transition from traditional marketing funnels to a more dynamic, AI-driven approach that emphasizes personalization, content diversification, and rapid iteration. The conversation highlights the importance of understanding one's brand, tailoring marketing efforts to specific audiences, and leveraging AI to enhance marketing effectiveness. The hosts also share practical insights and strategies for implementing these concepts in real-world scenarios.

Spencer breaks down one of the most common frustrations remodelers and builders face: attracting the wrong types of projects. He walks through a step-by-step way to diagnose where the breakdown is happening, whether it’s marketing, your website, or your sales process, and how to adjust so you consistently land the higher-value projects you’re aiming for. If you’ve ever felt stuck taking work below your sweet spot, this conversation will show you how to change that.

In this episode, Spencer shares some of the biggest takeaways from the past year—lessons that reshaped how he thinks about growth, leadership, and long-term success in business. If you’re navigating the ups and downs of scaling a remodeling or building company, this conversation will give you fresh perspective and practical insights you can apply right away.