Many remodelers believe marketing doesn’t work, but in most cases, the real problem isn’t the marketing channel, it’s the system behind it. Spencer breaks down the most common reasons remodeling marketing fails, from slow lead response times and weak website trust signals to chasing cheap clicks, relying on shared leads, and measuring the wrong metrics. He also explains why marketing and sales must work together and how unrealistic expectations around budget and ROI often lead owners to abandon strategies too early. Most importantly, Spencer walks through how to reverse engineer a marketing plan that actually makes financial sense by starting with gross profit goals, working backward to determine how many deals and qualified leads are needed, and calculating an allowable cost per lead.