What would you rebuild first if all your leads disappeared tomorrow? Spencer walks through how to build a predictable lead generation system for a $3 million remodeling company starting from scratch. At this stage of growth, owners are often still deeply involved in sales and production, budgets are tight, and marketing needs to be efficient. We break down why narrowing your ideal client, project type, and service area is critical to becoming the obvious choice in your market, how to structure clear offers and minimum investment levels to qualify the right prospects, and the proper order for building marketing channels. You’ll also learn why your website should be the foundation before turning on ads, how to leverage referrals and past clients, the role of trust-building content, and which metrics actually matter if you want a system that consistently generates qualified appointments and profitable projects.