Need more leads? In this episode, Spencer shares a simple framework to help you figure out if you need more traffic (Attract) or better conversion (Convert). Learn the benchmarks to watch, how to improve your site’s conversion rate, and the role of strong lead magnets. Use this methodical approach to diagnose the problem and unlock more leads for your remodeling business.

In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving expectations of clients. They emphasize the need for remodelers and builders to adapt to these changes, embrace AI as a thought partner, and focus on creating unique content to stand out in a crowded market. The episode concludes with actionable takeaways for listeners to leverage AI effectively in their businesses.

This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you’ve ever been tempted by cheap leads that don’t convert, this episode will help you reframe your marketing math so you can scale profitably.

A client paused their marketing in Q2 to save money—and by Q3, they were down $200,000 in expected revenue. In this episode of Builder Funnel Radio, Spencer Powell unpacks why stopping marketing kills momentum, what it costs long-term, and smarter ways to handle being “too busy” without cutting the very thing driving growth.

Thinking about joining us for the Builder Funnel Workshop this October? In this episode, Spencer breaks down exactly what you can expect from the two-day event in Colorado Springs: from uncovering your biggest growth constraints to building a clear action plan for 2026. You’ll hear how the workshop goes beyond marketing to tackle sales, operations, hiring, and leadership, equipping you with the strategies to scale your remodeling business with confidence.

:point_right: Reserve your spot today at builderfunnel.com/workshop.

This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you grow. If you’re investing in marketing without the right math, you could be flying blind.

📍 Want help building a profitable, trackable marketing system? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

Not all great leads look great at first glance. In this episode, hear how a “spammy” Facebook message turned into a six-figure project—and what it reveals about how remodelers should treat every inbound lead. You'll learn the difference between marketing-qualified and sales-qualified leads, why assumptions can cost you revenue, and how a repeatable follow-up process can prevent missed opportunities.

📍 Want to tighten up your sales and marketing systems before 2026? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

In this episode of AI Marketing for Remodelers and Builders, Kai and Spencer recap their experience at the Remodelers on the Rise Conference, highlighting how the building and remodeling industry is starting to embrace AI. They share insights from a live demo, audience reactions, and the growing adoption of tools like ChatGPT among remodelers.

They also break down the release of GPT-5, what’s new, what’s changed, and why it matters for everyday users. Whether you’re just starting to explore AI or looking to deepen your expertise, this episode delivers practical strategies, real-world examples, and a candid look at the future of AI in construction and marketing.

Part 3 of The Visibility Shift:

You're likely sitting on a goldmine of content—and it's your past projects. This episode dives into how to turn finished work into visibility tools that attract more of your ideal clients. From project spotlights and client quotes to SEO-friendly formatting and consistent branding, small changes can make a big impact. Learn how to document what you're already doing and amplify it across your website and online platforms to build trust before the sales conversation even starts.

📍 Want to build a system that brings in better leads? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

Most of your website visitors aren't ready to book a call, they're just researching. Spencer breaks down a simpler, smarter approach to lead conversion that captures both ready buyers and long-term prospects. Learn how to nurture trust, stay top of mind, and turn researchers into future clients.

📍 Want help building a lead conversion and nurturing system? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop