Builder Funnel Radio

Getting more website traffic doesn’t matter if it’s not turning into real projects. Spencer breaks down the difference between “vanity” SEO metrics and what actually drives revenue. If you want your SEO strategy to generate real opportunities instead of just clicks, this episode shows you how to focus on the searches that truly pay off.

Setting a big revenue goal is easy, actually hitting it is where most builders get stuck. This episode breaks down how to reverse engineer your revenue targets into a clear, actionable plan by working backward from your goal to the number of projects, leads, and marketing investment required. Spencer walks through practical ways to forecast using your own data, avoid common budgeting mistakes, and scale your marketing in a way that supports real growth. If you’re serious about doubling your business (or hitting any ambitious goal), this episode gives you the framework and accountability to make it happen.

We tried ChatGPT's integrations and they were... fine. Then we tried Claude's MCPs and everything changed. In this episode, we demo the integrations we actually use every day - pulling live CRM data from HubSpot, searching sales call transcripts in Fireflies, checking SEO rankings in Ahrefs, and more. All from one AI conversation. If you liked our Intro to Claude episode, this is the next level.

If your business swings between overwhelming workloads and worrying about where the next project will come from, you’re not alone. This episode tackles the feast-or-famine cycle that so many remodelers and custom builders face. Spencer breaks down why this cycle happens, especially in an industry with long buying timelines and high-ticket projects, and shares how to build a consistent, predictable pipeline that keeps work flowing year-round.

Struggling to step away from sales in your remodeling or custom building business? This podcast breaks down the five critical steps to building a sales system that doesn’t rely on you to close every deal. Drawing from real-world experience, Spencer shares how to document your process, create a productized design offer, increase lead flow, train and manage a sales team, and structure the right compensation plan. If you’re ready to free up your time, scale your business, and build a repeatable revenue engine, this is a must-listen.

Many remodelers expect social media to be a major lead generator, but the data tells a different story. In this throwback episode, Spencer explains why social media typically drives only a small percentage of leads and is far more valuable as a trust-building and nurturing tool. He walks through how prospects often discover your business through channels like Google or referrals, then use social media to validate your credibility, see your work, and get a feel for your brand before reaching out. Spencer also highlights why social media’s impact is often underreported in analytics and how it plays a critical supporting role in converting leads into customers. If you’ve been over-prioritizing social media for lead generation, this episode will help you rethink its true role in your marketing system.

Most remodelers focus on vanity metrics like clicks and impressions instead of what actually drives revenue. In this throwback episode, Spencer breaks down the marketing and sales KPIs that truly matter, starting with cost to acquire a customer and how it compares to your gross margin. He walks through the full funnel—from leads to marketing qualified leads, sales qualified leads, meetings, and customers—so you can better understand where your pipeline is working or breaking down. If you want to stop guessing and start scaling with data, this episode highlights the metrics that actually move the needle.

In this episode, Kai and Spencer analyze HubSpot's 2026 State of Marketing Report, exploring key trends like AI's impact, multi-channel marketing, and content strategies for remodelers and builders. They discuss how to leverage these insights to boost marketing ROI and stay ahead in a competitive industry.

Many remodelers ask how to shift their marketing budget, especially when moving from heavy paid ads to a more organic strategy. In this throwback episode, Spencer walks through how to evaluate whether you should actually reduce your ad spend or simply add new channels alongside it. He explains why scaling a channel that’s already working is often the best move, how cutting budget too early can create a dip in leads, and the smarter approach of layering in SEO and organic efforts to improve your overall cost to acquire customers.

In this episode, Kai and Spencer explore the capabilities of Claude AI, its skills system, and how it compares to ChatGPT. Learn practical workflows for content audits, SEO, and content creation using Claude's advanced features.