Not all great leads look great at first glance. In this episode, hear how a “spammy” Facebook message turned into a six-figure project—and what it reveals about how remodelers should treat every inbound lead. You'll learn the difference between marketing-qualified and sales-qualified leads, why assumptions can cost you revenue, and how a repeatable follow-up process can prevent missed opportunities.

📍 Want to tighten up your sales and marketing systems before 2026? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

In this episode of AI Marketing for Remodelers and Builders, Kai and Spencer recap their experience at the Remodelers on the Rise Conference, highlighting how the building and remodeling industry is starting to embrace AI. They share insights from a live demo, audience reactions, and the growing adoption of tools like ChatGPT among remodelers.

They also break down the release of GPT-5, what’s new, what’s changed, and why it matters for everyday users. Whether you’re just starting to explore AI or looking to deepen your expertise, this episode delivers practical strategies, real-world examples, and a candid look at the future of AI in construction and marketing.

Part 3 of The Visibility Shift:

You're likely sitting on a goldmine of content—and it's your past projects. This episode dives into how to turn finished work into visibility tools that attract more of your ideal clients. From project spotlights and client quotes to SEO-friendly formatting and consistent branding, small changes can make a big impact. Learn how to document what you're already doing and amplify it across your website and online platforms to build trust before the sales conversation even starts.

📍 Want to build a system that brings in better leads? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

Most of your website visitors aren't ready to book a call, they're just researching. Spencer breaks down a simpler, smarter approach to lead conversion that captures both ready buyers and long-term prospects. Learn how to nurture trust, stay top of mind, and turn researchers into future clients.

📍 Want help building a lead conversion and nurturing system? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

In this episode of AI Marketing for Remodelers and Builders, Spencer and Kai dive into the fast-changing world of AI-powered search and why showing up in these results is becoming critical for remodelers, builders, and home service pros.

They break down how tools like Google’s AI Mode, ChatGPT, and Perplexity are reshaping the way people find contractors, the rise of AI overviews and their impact on organic traffic, and real-world demos showing how AI search recommends local businesses.

You’ll also hear why content marketing, brand trust, and transparency matter more than ever, and get practical tips and free tools to check your visibility in AI search results.

Part 2 of The Visibility Shift series — Homeowners trust what others say about you more than what you say. In this episode, Spencer breaks down how to build third-party proof through reviews, local directories, partner mentions, and media features so you don’t get overlooked online.

📍 Want help building trust and visibility heading into 2026? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

After a tough 2025, signs point to modest growth ahead. Spencer unpacks industry forecasts, growth drivers, and key risks to watch in 2026 and shares what smart remodelers should be doing now to get ahead of the rebound.

📍 Want help setting clear goals and building your 2026 game plan? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

AI is no longer a "nice-to-have," it’s a must for remodelers and builders who want to stay competitive. In this episode of AI Marketing for Remodelers & Builders, we’re breaking down why AI adoption isn't a choice anymore and how you can start using it in your business today.

Here’s what we cover:

How fast AI tools have evolved in just 3 years

The dramatic shifts in the marketing landscape because of AI

How Builder Funnel has adapted along the way

Our journey: where we started, where we are now, and where we’re headed

Actionable steps for remodelers & builders to start with AI today

If you’re ready to understand how AI is reshaping marketing and how to keep up, this episode is for you.

Resources & Links Mentioned in This Episode:

Learn more at: https://www.builderfunnel.com/

Follow Kai On LinkedIn: www.linkedin.com/in/kai-biami-11849a171

Part 1 of The Visibility Shift Series

Search behavior is changing fast, and Google isn’t the only place homeowners are discovering remodelers. From YouTube to ChatGPT to Reddit, visibility now depends on more than SEO. Learn where your ideal clients are actually looking and what builds trust across platforms.

📍 Want to build a visibility strategy for 2026? Join us at the Builder Funnel Workshop this October:

🔗 builderfunnel.com/workshop

A remodeler generated $4 million in revenue and a 13x marketing ROI using a strategic, multi-channel inbound system. Spencer breaks down how they did it, what made it work, and why tracking your true ROI by channel is the key to smart growth decisions.

📍 Want help calculating your ROI and building a scalable system? Join our October Builder Funnel Workshop:

🔗 builderfunnel.com/workshop