When business feels tight, the last thing you want to do is spend more on marketing—but that might be exactly what you need. In this episode, Spencer Powell breaks down why increasing your marketing investment when it feels most uncomfortable can unlock hidden profit in your remodeling or building business. He explains how understanding your company’s true capacity, break-even point, and gross margin can reveal major opportunities for growth and how pushing through the “messy middle” separates stagnant businesses from those that scale to $1M, $3M, and beyond.

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving landscape of social media strategy, particularly in the context of AI's influence. They emphasize the continued importance of social media for local businesses, share insights on effective content creation, and explore the balance between quality and quantity in posting. The conversation also covers the significance of choosing the right platforms, utilizing AI workflows for content planning, and the value of authentic engagement through video and personal branding. Listeners are encouraged to embrace imperfection in their content and to consistently engage with their audience to build trust and credibility.

Flashback:

No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.

In this episode, Kai Biami and Spencer Powell discuss the critical role of video in marketing for remodelers and builders. They explore the importance of video content, effective strategies for creating and repurposing videos, and how AI tools can streamline the planning, shooting, and editing processes. The conversation also touches on the potential of AI-generated videos and the importance of maintaining authenticity in video marketing.

Most remodelers obsess over cost per lead but that focus can quietly sabotage results. In this episode, Spencer Powell shares The Tale of Two Remodelers to show how two companies spending the same $6,000 on ads can get dramatically different outcomes. You’ll learn why tracking sales-qualified leads (SQLs) beats chasing cheap leads, how aligning sales and marketing around revenue transforms ROI, and what data marketers really need from sales to optimize campaigns.

You can literally double your revenue by fixing a few of these mistakes. If you get 3 25% lifts, 1 double somewhere. 2 40% lifts

Not following up fast enough with leads (Kavaleer example)

Not following up enough times with leads

Not standardizing Pre-Qual

Not handing off Pre-Qual

Not selling a clear, well packaged Design Offer

Not using scarcity (X spots left)

Not using objection handling scripts

In this episode, Kai Biami and Spencer Powell delve into the complexities of modern SEO, focusing on the acronyms GEO, AEO, and EAT. They discuss the importance of establishing credibility through EAT, the technical aspects of optimizing for AI search engines, and the shift from traditional keyword strategies to answering real questions posed by potential clients. The conversation emphasizes practical tips for implementing these strategies, including the use of project spotlight pages and the significance of maintaining consistent business information across directories. The hosts encourage listeners to adapt to the evolving landscape of SEO and AI search, highlighting the importance of creating valuable content that resonates with audiences.

In this in-person edition, Spencer and Danielle reflect on a whiplash year for residential construction—why demand cooled after the post-2020 boom, how “zero-click” AI search is changing lead flow, and what “buy the dip” looks like inside a remodeling business. They get candid about leadership in hard seasons (ego, echoes, and consistency), share how open-book metrics and simple weekly actions keep teams moving, and give a peek at Builder Funnel’s 2026 annual planning playbook. Practical, honest, and geared to help you finish 2025 strong and reset for 2026.

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digital marketing in the age of AI. The conversation emphasizes the need for marketers to adapt their strategies to align with real business outcomes and to understand the new dynamics of traffic and impressions in light of the update.

We’re wrapping up flashback week with one more throwback episode, and it’s a good one. Spencer and Ricky talk about the money left on the table when follow-up falls through and how to fix it. They break down timing, tone, and tools so you can follow up with purpose and pull more deals back into your pipeline. If your inbox is full of “maybes,” this is your roadmap to more “yeses.”