Setting a big revenue goal is easy, actually hitting it is where most builders get stuck. This episode breaks down how to reverse engineer your revenue targets into a clear, actionable plan by working backward from your goal to the number of projects, leads, and marketing investment required. Spencer walks through practical ways to forecast using your own data, avoid common budgeting mistakes, and scale your marketing in a way that supports real growth. If you’re serious about doubling your business (or hitting any ambitious goal), this episode gives you the framework and accountability to make it happen.