Builder Funnel Radio

In this episode, Kai Biami and Spencer Powell reflect on the significant changes in AI marketing throughout 2025, discussing the impact of AI on search behavior, advertising, and the emergence of new tools. They explore how AI is reshaping the marketing landscape, emphasizing the importance of adapting to these changes and looking ahead to predictions for 2026.

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving role of marketers in the age of AI. They explore whether hiring marketers has become more challenging due to AI advancements, emphasizing that marketers are still essential for guiding strategies and utilizing AI tools effectively. The conversation highlights the signs of a successful marketer, including curiosity, initiative, and the ability to think strategically. Additionally, they provide practical tips for building a marketing team, focusing on the importance of hiring generalists who can adapt to various roles and leverage AI tools to enhance productivity.

Want to stay ahead of your competition in 2026? In this episode, Spencer breaks down 7 marketing predictions every remodeler and custom builder needs to know and what to do about each one. From AI reshaping the buyer journey and helpful content beating high-volume fluff, to rising ad costs, local trust signals, and video becoming a must-have, this episode gives you a clear roadmap for what’s coming next. Spencer also covers why fast lead follow-up and treating marketing like payroll will separate the companies that grow from the ones that stall. A must-listen if you want to win more of the right projects next year.

In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss Builder Funnel's commitment to integrating AI into their business strategy for 2026. They explore the changing landscape of consumer behavior influenced by AI, the importance of interactive content, and the efficiency gained through automation. The conversation also covers practical steps for implementing AI in business operations and emphasizes the significance of data analysis. The hosts provide actionable insights for remodelers and builders looking to enhance their marketing strategies with AI.

If you’re tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You’ll learn how to decide whether you should be spending 3%, 5%, or even more based on your growth goals, average project size, and margins—instead of guessing or copying what your peer group is doing. If you want to hit $4M, $6M, or beyond with intention (not luck), this conversation will show you how to set a budget that matches the growth you’re chasing.

In this episode, Spencer Powell and Kai Biami explore how AI can be utilized to enhance skill development across various domains, including sports and marketing. They discuss the importance of consistent practice and the application of AI in personal growth and learning strategies.

Are you living in that $2–4M purgatory? Busy, but not really breaking through? You’re not alone. Most remodelers never make it to a stable $5M+ business, and it’s almost never for lack of skill or effort.

In this episode, Spencer unpacks the five core reasons remodeling companies fail to reach (or sustain) $5M in annual revenue. From underinvesting in marketing and selling free “me-too” estimates… to weak follow-up systems, fuzzy numbers, and owners who can’t let go. Spencer walks through the patterns he’s seen across hundreds of remodelers nationwide.

In this episode, Kai Biami and Spencer Powell discuss how AI can transform the sales processes for remodelers and builders. They explore the importance of speed and volume in follow-up, the need for personalization in sales calls, and how technology can enhance customer experience. The conversation also covers essential tools like Notebook LM and Fireflies that can streamline workflows and improve communication within teams. The hosts emphasize the significance of recording client interactions and utilizing insights to close more deals effectively.

Most remodelers and builders struggle to stand out because they look and sound just like everyone else. In this episode, Spencer Powell shares why choosing a clear, unique position in your market is one of the most powerful growth moves you can make—and how Builder Funnel has lived this out by serving only remodelers and custom builders. He walks through practical examples like “bathroom-only” companies, award-winning design firms, neighborhood-focused remodelers, and fast-turn “7-day” offerings to show how niching down actually makes marketing easier, improves operations, and boosts profit. If you’ve ever wondered how to differentiate your remodeling or building company and dominate a specific slice of your market, this episode will get the wheels turning.

In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of paid advertising in the age of AI. They explore the reasons behind the increasing investment in paid ads, the importance of understanding ad platforms, and how AI can enhance ad strategy, copywriting, and creative development. The conversation also delves into analyzing underperforming campaigns and the best practices for leveraging AI in marketing, while emphasizing the need to maintain brand voice and integrity. The episode concludes with insights into future trends in AI and advertising.