In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of paid advertising in the age of AI. They explore the reasons behind the increasing investment in paid ads, the importance of understanding ad platforms, and how AI can enhance ad strategy, copywriting, and creative development. The conversation also delves into analyzing underperforming campaigns and the best practices for leveraging AI in marketing, while emphasizing the need to maintain brand voice and integrity. The episode concludes with insights into future trends in AI and advertising.