This edition we dive into:

• ‘Everything’ fatigue

• Tough economic times and the need to send more, relevant, email

• AI tools take off - how should you respond

• Creating random samples of contacts from lists (Segmentation)

• Results from using Multivariate CTAs on our website (Attribution)

• Building a View for sales reps of clients who have been sent an email from another system (Activity)

• Last Activity date versus Last Modified date (Properties)

• Sending an already sent email to more contacts (Activity)

Full show notes available at: https://www.hubshots.com/episodes/episode-297

Recorded: Monday 27 March 2023 | Published: Friday 31 March 2023