In this episode, Sam meets with Hilary Hoffman, founder and CEO of The Soto Method. They explore what it's like to feel unhappy at work, how to pivot toward your passions, and the right way to start and scale a business.

Listen to this episode if you feel stuck at work, or if you want to turn your passion into a business, but you're not sure how.

Key moments:

06:47 Why Hilary stayed at her job, even though she wasn't happy

09:28 Transparency about money at work

11:51 Motivation vs. fulfillment

14:38 Why she left a high-income finance job to start Soto

16:59 How she built her body (and how she developed the workouts for Soto)

18:32 Predictability can be a good thing...here's why

19:47 Every market is oversaturated—do it anyway

22:52 How she started a business from scratch

27:26 What to do if you don't have the resources to start a business

32:19 Her purpose (and constantly re-centering on it)

35:01 When you're doubting yourself...

37:41 How she transferred skills from finance to Soto

38:30 One of the most important skills for a successful entrepreneur

41:31 The role your (romantic/life) partner plays in your journey

45:39 On setbacks, fear of judgment, and other obstacles

Thanks for listening! New episodes are released every Sunday at 8 AM EST, so if you liked this episode, subscribe or follow to get notified about the next one. And please leave me a rating or review, so I can continue to improve the show. Talk soon!

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