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3 in 15: Future of Media 2024
WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement.
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By WARC
5
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WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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