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David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the latest Global Ad Trends report, called ‘Media Models in Flux’. Discussing how traditional media models are becoming unsustainable, advertising as a driver of profitability, and what it means to be a media owner is being re-written.
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David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the latest Global Ad Trends report, called ‘Media Models in Flux’. Discussing how traditional media models are becoming unsustainable, advertising as a driver of profitability, and what it means to be a media owner is being re-written.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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