Sign up to save your podcasts
Or
Share 3 in 15 – New Thinking in B2B Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
3 in 15 – New Thinking in B2B Marketing
This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing, and the new generation of B2B buyers reaching leadership positions.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
View all episodes
By WARC
5
1010 ratings
This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing, and the new generation of B2B buyers reaching leadership positions.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More shows like The WARC Podcast
View all
The McKinsey Podcast
378 Listeners
The Knowledge Project
2,693 Listeners
Decoder with Nilay Patel
3,144 Listeners
The Diary Of A CEO with Steven Bartlett
8,388 Listeners
Modern Wisdom
3,977 Listeners
Inside the Strategy Room
173 Listeners
Nudge
178 Listeners
The CMO Podcast
350 Listeners
Uncensored CMO
48 Listeners
On Strategy Showcase
46 Listeners
Leadership Next
101 Listeners
The Artificial Intelligence Show
197 Listeners
ReThinking
638 Listeners
Marketing Against The Grain
356 Listeners
Prof G Markets
1,430 Listeners