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3 in 15: Using brand assets
This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets when you don’t have a physical product, the increasing importance of sonic branding and details the top tips for maximising brand assets.
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By WARC
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This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets when you don’t have a physical product, the increasing importance of sonic branding and details the top tips for maximising brand assets.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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