Gary emphasizes the importance of organic social content on platforms like TikTok, LinkedIn, YouTube Shorts, and Facebook Reels. He also encourages small business owners to start learning how to use A.I. tools and to establish a core platform, such as a podcast or a social media series.

He also discusses the value of both organic and paid content in today's algorithm-based world, suggesting that businesses should focus on creating strategic organic content and then turning successful content into paid ads. Hope you enjoy!