If you need to dramatically increase revenue in your business then you need to charge more.   It's that simple.   But by charge more I don't simply mean just increase your prices (although that might be in order).   I mean you need to create and offer some premium products or services that cost a lot more than your base line stuff.   But what if you are racking your brain and wondering: "What will my people actually pay me more for?"   You're in the right place my friend.   In most businesses around the world we see time and time again that there are 3 things people will almost certainly pay more for.