Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership?

Hint: LinkedIn! 

Based on data from FindStack.com, of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That’s less than 1% of monthly active users!

So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today’s episode, I’m breaking down three of my favorite best practices that you can start implementing right away.

Notable Quote from Dana

“So often, we only focus on, “How do we expand the brand awareness of our organization?” But let’s be real - people connect with people. So I challenge you to also consider asking, “How do we expand the personal brand awareness of our staff and team to share their stories, that therefore lead more people to our mission?”

Resources & Links

Check out my viral post on LinkedIn that received over 50,000 views and started a lot of conversations!

Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration!

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!

Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

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