“You're such a tool”… is what we should say to EVERY thing we do in private practice.

In other words, you should be asking yourself, "Is what I'm doing (blogging, writing newsletters, podcasting, advertising on t-shirts) serving me or not?"

Blogging is the topic I want to cover today. In this episode, I share the blog goals that impact how I work right now. These are the latest additions to my arsenal, and I've been blown away by how effective they are!

Take most would-be bloggers for example. Blogs become another 'have-to' on their list of 'to-dos' and so instead of being amazed by hitting their strategic growth goals,  they are stressed out by the process and underwhelmed with the results. 

In this episode I take you behind the scenes of WHY you should have a blog and WHY NOT and give you great tools so you can hit the ground running.

One of those great tools is the editorial calendar. I've been using a lot since stepping back and revamping the marketing goals at Kate Walker Training (See Episode 18). This is a great way to maximize the team's potential if you are a group practice and even if you're not, it will keep YOU happy and engaged and excited to get the blogging work done.

Why?

So blogging goes from a chore you dread to an amazing marketing tool with a great ROI (return on investment)!

 So tune in and enjoy!

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