Today's conversation is all about sales and we are joined by Matt Sykes. Matt is a Sales Trainer with 25 years experience practising what we now preaches to Businesses and Sales Professionals looking to convert more deals.

We explore the contention that "Everyone is in Sales" as we are all selling an idea, looking to influence others, if we are not directly selling a product.

The cover a range of topics related to sales and some aspects of prospecting, including the most common errors and worst habit salespeople have, answering is the question is phone dead, tackling objections in advance so you don’t have to, as well as how to ask better questions using Matt's BRIGHT method.

Finally, we cover social media like LinkedIn and the resources Matt has available to improve you or your Business' sales performance

What can you do to improve your influence skills? Could you benefit from being a better salesperson? #TakeAction

Connect with Matt:

Scorecard - https://www.salescadence.co.uk/products/

LinkedIn - https://www.linkedin.com/in/matt-sykes/

Converted Book - https://amzn.to/3hgAEKE

Connect with Colin:

https://www.instagram.com/col.cambro