Sitting down with Ashley Ross, the Marketing Director for New Jersey based Pierce Dealer, Fire and Safety Services, Ltd., we discuss the new media and marketing campaigned launched January 1st of this year. Working in partnership, the new 2024 Dealer calendar features 12 builds from around the state that feature many unique apparatus that we designed and built from Pierce Mfg. Taking the traditional calendar a few steps further, the calendar also boasts a QR code that takes the people to a video and photo landing page for each build. The Behind the Build video along with the Behind the Department video tells the story of each apparatus and the department that built it. The story matters when designing custom fire apparatus because it explains the needs and mindset of those building it. Fire and Safety Services, Ltd. recognizes the need to educate the fire service through their experience and knowledge in fire apparatus design and build. Their commitment to excellence is a testament of their 60th Anniversary that they are celebrating this year, 2024.