There’s good PR and there’s bad PR, and then there are those who truly excel in communications – and Emily Harris is one of the best. In 2012, Emily took her experience in both agency PR and in-house communications, and established her award-winning company, May Fox Communications. In this episode, I asked Emily about the key differences between working for an agency and being in-house, and what non-negotiable skills are needed to thrive in both environments. We also covered the rapidly evolving landscape of spirits PR, why spirits brands cannot overlook the power of good PR, and how to cultivate professional relationships between both clients and media professionals that last. And for any aspiring professionals new to PR and communications, or spirits brands looking to build their own PR and marketing strategies, Emily offers some great words of wisdom throughout the episode.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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