Nonprofit Lowdown

#310- Empathy Marketing with John Lepp


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šŸŽ§ Join me on this week’s episode of Nonprofit Lowdown as I chat with the amazing John Lepp, partner at Agents of Good, author of Creative Deviations, and the "Ted Lasso of fundraising"! šŸ†āœØ


Together, we dive deep into the art of empathetic marketing and its crucial role in nonprofit fundraising. šŸ’–


John shares his journey from journalism to direct marketing, emphasizing the power of direct mail in a digital age. šŸ“ØšŸ’Œ He challenges us to rethink how we connect with donors, highlighting the importance of personal relationships over mere transactions.


This episode is packed with insights on list segmentation, donor behavior, and how to truly engage your supporters.


If you're ready to transform your fundraising strategy and foster real connections, you won't want to miss this! šŸš€


Important Links:


Connect with John: https://www.linkedin.com/in/johnlepp/Ā 


Agents of Good: https://agentsofgood.org/Ā 


My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-programĀ 


My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honeyĀ 


My Newsletter: https://www.rheawong.com/Ā 

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Nonprofit LowdownBy Rhea Wong

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