314: It’s Time to Rethink How Your Nonprofit Does Marketing (Lou Kotsinis)

SUMMARY

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Many nonprofits treat marketing as a luxury or an afterthought, but doing so limits their impact. In episode #314 of Your Path to Nonprofit Leadership, digital strategist Lou Kotsinis challenges nonprofit leaders to rethink their approach, emphasizing that marketing must be mission-critical, not secondary. Lou breaks down why an authentic story, a strong digital presence, and consistent audience engagement are essential for growth. He shares how to simplify data tracking, leverage free tools like Google Analytics, and start using AI platforms to better understand and expand reach. For organizations with tight budgets, Lou offers practical tips to build momentum without needing massive resources. If you want to increase awareness, grow fundraising success, and fulfill your mission more effectively, it’s time to rethink not just how you market, but how you prioritize marketing across your organization.

ABOUT LOU

Lou Kotsinis is CEO and Co-Founder of BCS Interactive, a digital marketing agency focused exclusively on the nonprofit and educational communities. Since co-founding BCS in 2011, Lou leads a team of designers, technologists, and strategists that have helped organizations such as The World Childhood Foundation, The Seeing Eye and the New Jersey Conservation Foundation craft authentic stories, showcase their impact, and grow their causes. Prior to co-founding BCS Interactive, Lou was marketing manager at Time Warner Trade Publishing, the book-publishing arm of Time Warner. Lou graduated from Rutgers University, New Brunswick with a B.A. in English and History. His interests include hiking, reading, and practicing yoga. He’s deeply passionate about political reform and pro-democracy efforts and is an advocate of initiatives such as FairVote and the Institute for Political Innovation.

EPISODE TOPICS & RESOURCES

• Ready for your next leadership opportunity? Visit our partners at Armstrong McGuire
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